There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. Bonus stat: And cost per lead on LinkedIn is 28% lower than on Google AdWords, making it more attractive. (4 million advertisers are using Stories; twice as many as the year before.). Jacqueline Zote is a professional content writer and editor. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). People use the platform to discover new brands and products, find new things to try and get purchase inspiration. LinkedIn may have started as a glorified CV site, but in recent years it has arguably cornered the B2B content marketing angle. This effectively increased the volume of ads they can sell. This is a niche platform with none of the scale (but also none of the saturation) of the major platforms. By the time your viewer blinks, they’ve given your ad a Pass or a Fail. In America, according to Pew, the more money a person makes and the more education they have, the more likely they are to use the platform. Video also earns 10x more engagement in general. So that means some 50% of all human beings alive are on social media. Take into account the fact that this number includes all Pages: not just brands and businesses. Worldwide digital ad spend is predicted to reach over $375 billion by 2021. That’s a high percentage of the platform’s 1 billion-plus monthly active users. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a … ... Ads Insights - These numbers talk about the amount brands are investing in ads, their returns and the kind of response ads receive on these platforms. As you learn more about social media marketing, you may wonder about the advantages and disadvantages of social media. Take Hootsuite Academy’s advance social advertising course and learn the tactics and best practices to create high-performing ad campaigns. According to social media addiction statistics shared by the Washington Post, some teens are spending up to nine hours a day on social media. 89% of marketers use Facebook in their brand marketing efforts. Jacqueline Zote. Technically, growth is slowing, according to eMarketer. Her interests range from pop culture and mythology to content development and social activism. Plus, you never know when you’ll need a good trivia tidbit to impress at a party. Last year was the first time parent company Alphabet broke out YouTube’s ad revenue from Google and other properties. If your YouTube ads are already optimized for mobile, you may soon be asking your video team to optimize for an 80-inch flatscreen with surround sound, as well. (For those who are curious: those 15 Bees were a measly 9% of the behemoth’s total revenue for 2019.). This lines up with the fact that Instagram posts, Stories and videos are 3 of the top 4 most effective formats for influencer marketing, according to a poll of marketers in the U.S. Feed posts are the middle ground, and Stories are the cheapest format to purchase. The latest Media Intelligence Report from Neustar Aggregate Knowledge, a quarterly study that monitors the performance of social media channels, indicates a far better performance by social ads over the collective average of other channels including exchanges, networks and portals. This makes it crucial for you to support causes that you genuinely believe in and make your support clear from the very start. (Because we’re already overworked, obvi.). Instagram continues to be the most popular, 78% say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about, Considering these factors, it’s not too much of a surprise that the platform is seeing an. Most importantly, brands need to align their strategy to appeal to the conscious consumer as social and political responsibility seems to be a huge influencing factor in purchase decisions and brand loyalty. That 67% works out to roughly 45,000,000 — 45 million people. source: https://www.equinetacademy.com. Note: the following statistics come from early 2020 data and do not reflect changes arising from the global COVID-19 pandemic. These Instagram-specific social media statistics paint a clearer picture: Twitter still stands strong as one of the top social media platforms in spite of a slight drop in user count during the last two quarters of 2018. And marketers are, In fact, social network video ad spending. Find out how to reach the right customers, lower your cost-per-click, and more. Though that starts to diminish if you use more than one or two hashtags. Make sure to optimize your mobile social media campaigns and since mobile ads are relatively cheap and easy to produce, … Privacy (Any algorithm, all the algorithms, really.). According to LinkedIn statistics for businesses, 2018 saw the platform’s revenue grow by 37% to reach an astounding $1.46 billion in the year’s second quarter. According to Statista, more people are seeing ads. followed a brand, clicked on their website, or made a purchase, 80% of social referrals to ecommerce sites, 152 million “monetizable users” every day, fresh new list of 2020 social media statistics, 38% of Snapchat users aren’t on Instagram, the top paid (and organic) channel for B2B, TV screens are the fastest-growing screen segment, Less than 1% of watchtime on YouTube is spent with borderline content. Find out how to reach the right customers, lower your cost-per-click, and more. Over on the B2B side of things, marketers are generally convinced of social’s usefulness in their ad strategies. According to Statista, this primarily affects “traditional” forms of social advertising, but we’d say it affects everyone with an aim to convert. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. The world population is roughly 8 billion. And think of how Instagram came up with Stories in 2016 and in just three years managed to attract over 500 million daily users of the feature. And 96% of US marketers plan to continue using Stories ads in the future. According to YouTube, watching on smart TVs, Apple TV, Roku and game consoles is up 39%. … The percentage goes up for 16-24 year olds: 31% of them say they find new products and brands through paid social ads. And 90% of people on Twitter read the copy, which is higher than any other social platform. With such glowing figures linked to social media in Singapore, only 1.6% of digital marketers say that they are good at social media marketing. In her free time, she goes on food adventures and writes unrhymed poetry. Or, in regular human English: the average price that a brand pays for an ad to be seen by 1,000 people on social media was $5.35 USD in late 2019. Like, in life, not just online. This is good news for brands. Otherwise, read on for statistics for each unique, sparkling star of a social media platform. 90% of all marketers say social media marketing has increased their business’ exposure. Admitting mistakes, giving an honest response to customer queries, providing product/service pricing and showcasing manufacturing practices are some of the top ways for brands to demonstrate transparency via social. These small but mighty ads utilize all the data users share on social media to offer highly personalized and relevant … Live video is becoming a vital tool for social marketers, and 42% of them have already developed a strategy for Facebook Live. For instance, think of how it was once the norm to post on someone’s Facebook Wall. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Customers Are Using Social Media. The social media landscape changes almost as quickly as you hit “retweet.” New trends pop up as platform developers design new features and algorithms that influence user behavior. This makes sense, as video takes more skill and equipment to get right. This number includes both paid and organic posts. If your target audience is children or the elderly, consider targeting their parents or caretakers … I mean, if you don’t have a buy button on your product posts, paid or organic, do take the time to add one. Turkey and Cyprus are 57%, then Sweden at #6 is 56%. 66% say they Like or Follow a brand on the platform. Its domestic (U.S) revenue experienced a higher-than-usual growth of 24%, while its international income grew by 12%. This is not an impressive number. If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help. If you don’t want to be just another annoying brand ruining Instagram, you need high-quality copy, CTAs and visuals. Facebook is, yes, still the biggest social platform on record. For tweens, those between the ages of 8 and 12, the average is nearly six hours per day. One more reason to keep working that engagement. Here are a few relevant social media statistics if you’re using Pinterest to market your brand: LinkedIn has a completely different audience type compared to other social media platforms, and is the largest professional network. More than 50 million small businesses currently use Facebook Pages to connect with their customers. Also note that around 1.21 billion of those people are between the ages of 13 and 34. 928.5 million people can be reached by ads on Instagram. Bonus stat: 38% of Snapchat users aren’t on Instagram. Use these stats to get caught up on the state of paid social: it’s your first step towards better audience targeting, and bumping up that ROI. Get them in our complete guide to LinkedIn ads. Ready to run your own Instagram ads? In 2020 the amount reached 40 billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. Read our full guide here. Compare that to Instagram’s 5.7%. That’s a high percentage of the platform’s 1 billion-plus monthly active users. This is down from $5.53 in late 2018. We’ve collected the most recent social media advertising statistics—platform by precious platform—to get you started. No shame if this “extra” step is still on your to-do list: but let me just slip your our guide to split-testing social media ads. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. YouTube’s brand safety problem was among the worst of the platforms over the past few years. The Best Times to Post on Social Media in 2021 and Beyond [Infographic] Facebook's Removing the 'Our Story' Section from Pages Next Month; 11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 [Infographic] Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media statistics. Twitter saw a 9% year-on-year increase in revenue for Q3 of 2019 with. In fact. drop in user count during the last two quarters of 2018, 95% of B2B content marketers use LinkedIn, increasing their digital video budgets by 25%, 70% saying that it’s important for brands. That number doubles in Romania and Israel, but halves in Japan and India. In 2019 alone, the platform was testing a new display layout for IGTV, hiding likes in the U.S and introducing “Reels” mode akin to TikTok. In the past few years, making sure that your ads aren’t showing up beside polarized political misinformation or pictures of suffering koalas has become a strategic concern for almost every brand. Expand your focus on platforms like Pinterest and Instagram (if you aren’t already) as they offer higher engagement and ad reach. Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Learning about the latest social media advertising statistics and platform-specific performances give you some insight into the current social marketing landscape. Check out our guide to Twitter ad strategy here. Social ads aren’t just for experts and consultants anymore, and almost no one is getting by on organic alone. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns. Here are some noteworthy social media statistics related to Facebook: Find out exactly what’s working in your social strategy with Sprout. From posting a median of 0.97 posts per day, brands are seeing a, Along with its growing user base, the platform also sees an increase in revenue. Otherwise, read on for statistics for each unique, sparkling star of a social media platform. So, despite the annual Q4 bump—when ad prices rise as everyone tries to attract those holiday shopper eyeballs—on average, social ad prices have been relatively stable since mid-2018. LinkedIn has 260 million monthly active users; Age. And in late 2019, Instagram introduced a layout feature for Instagram Stories, allowing users to post multiple pictures on one screen. Also note that the platform generally punches above its weight: 92% of Americans know what Twitter is, even if they don’t use it. Paige Cooper is a lapsed librarian turned digital music marketer & writer living in Montreal. Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019. That’s a 17% increase over 2019. For more YouTube ad strategies, read our guide. | On Facebook, for example, as many as 51% of users admit to having clicked on an ad. Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media … Similarly, some topics, trends and features quickly become outdated and, eventually, obsolete. It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it. Social video gets shared 1200% more than text and images combined. 11. 1. Consumers’ heavy use of social media may help explain the high level of engagement with the ads. Tweets with video are 6x more likely to be retweeted than tweets with a photo. Check out the following consumer-related social media statistics that will help you take a consumer-first approach with your social media marketing: From these social media statistics, there are a few key takeaways that will help you adapt your strategy for 2020. 77% of weekly Pinners have discovered a new brand or product on the platform. Here are 55 social media stats you should make a note of in 2020. Instagram now has over 1 billion monthly active users–a 42.86% increase from 2017 when it had. Social media helps amplify transparency, which can prove to be rewarding for brands in spite of the challenges it brings. And if you’re already running Google Ads campaigns, but not s… (The chart in point #9 breaks this out further.). © Copyright 2021 Sprout Social, Inc. All Rights Reserved. (140 million businesses use Facebook, now, for the record.). Source: Digital 2020. This isn’t too surprising considering how Facebook had over 7 million advertisers during Q3 of 2019. Check out these fresh social media stats if you’re going to include LinkedIn in your marketing mix: Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve. So it’s only natural that the platform will continue to see an increase in user count and engagement. Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%. Social ads are the runner-up after word-of-mouth, TV ads, and search engines, in that order. Video seems to perform much better on the platform, seeing. During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million. 91% of retail brands are using at least 2 social media platforms. Some social media stats even give you insight as to what other marketers are doing on different platforms. That’s enough proof of how fast the social media landscape evolves. Second, prioritize mobile users when advertising on social media as they contribute the most to social advertising revenue. Download the Sprout Social app for Android in the Google Play Store. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.. It generated. Last year, 26% of social media marketers invested in LinkedIn ads. Twitter says this number was because of “increased impressions driven by audience growth and improved clickthrough rates.” The platform points to improvements they’ve made in ad targeting and relevance. There are about 3.8 billion people worldwide on social media According to the Digital 2020 study. Snapchat’s youthful reputation continues. (If you like, you can dig deeper into Snapchat over at our fresh new list of 2020 social media statistics.). In 2018, social media ad spending reached about $27 billion in the U.S. (including paid social ads, games, and apps). Now you hardly see that anymore, and you’ll probably find it weird or intrusive if someone posts a message on your Timeline. We will need to slay the werewolf of low conversions another way. When you know that 77 percent of U.S. Americans have a social media profile, it presents a great opportunity for your business to start using social media marketing to reach new leads. But most importantly, you’ll begin to understand consumer behavior and preferences on social media. Social media stats make a difference. Download the Sprout Social app for IOS Devices in the Apple App store. Mobile users contribute to a majority of social advertising revenue. Compare that to your average branded email’s open rate, which is 21.3%. 2021 LinkedIn demographics data: Monthly active users. Social media ads are one of the quickest and most effective ways to connect with your target audience.These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.. Try a free 30-day trial and use Sprout’s monitoring features to track specific brand keywords that get your audience talking. Naturally, we’ll dive deeper on this in the LinkedIn section, further on. Note that 655.8 million of these users are between 13 and 34 years old. Adobe Social Media Advertising Statistics affirm that Social Media ads convert three times more potential customers than existing customers. Social consumers expect brands to be more socially conscious, with. It remains the most used platform among both marketers and consumers, according to the Sprout Social 2019 Index. Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. But it’s not a silver bullet. With that said, 53% of consumers also believe that brands are only taking a stand for marketing and publicity. Out of this, a majority came from advertising. Back to the B2C side: paid social ads are the #4 way people find new products, period. Note that the U.S. (43%) and Canada (40%) don’t even make the top 10 by this measure. First, the increasing adoption of video and live video makes it vital for you to include them in your marketing mix. 79 per cent of the population in the United States had a social networking profile. Every other social platform was in the negative double-digits. The platform has arguably hit its saturation point. [contenupgrade variant=popup]. Yes, Mark Zuckerberg says “the future is private,” but public feeds aren’t in the grave by a long shot. Social clickthrough rates went from 2.6% in late 2018 to 2% in late 2019. When it comes to social media platforms, Facebook continues to dominate. Twitter blames video for this price drop, because video ads generally have lower CPE. Users are also more likely to identify as female. Sprout’s comprehensive analytics and reporting features will help you pinpoint the topics, themes and tags that your audience responds to the most. Which ones stand out the most to you and how will you use them? Instagram ad statistics 10. Let us know in the comments below. If you’re unsure of whether Google Ads (formerly known as Google AdWords) has the potential to generate revenue for your business, you’ll be glad to hear that businesses typically make double their investment on the platform. Pinterest is a platform for inspiration–whether it’s for home and seasonal décor, unique recipes, gifts or DIY crafts. Also note that, according to the same Neilsen study, 72% of Snapchat ad viewers weren’t even reachable by TV ads. Among all social media platforms, Instagram likely sees the most evolution with new features every few months. Social media business statistics. In 2020, people spend a lot of their time on social media. (Read more Twitter stats here.). A key advantage here is that the LinkedIn algorithm actively supports brands (rather than downranking them like some algorithms we could name.). Trying to decide where to concentrate your social ad spend in 2020? If your target audience is Gen Z or younger, we have a very helpful guide to Snapchat ads for you. However, if you have the budget, these might be akin to the Super Bowl of YouTube. While this might mean less cash for Facebook shareholders, it’s probably good news for brands competing for ad views. Brands are driving a median engagement of 1.60% across all industries on Instagram. In 2020, advertisers will likely spend $16.85 per mobile internet user. Disclosure Policy According to Pew Research’s most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Meanwhile, 84% of Instagram users say they’re open to discovering small/local brands, or new brands and products. Compare that to Facebook, which made 20 billion USD in the last quarter of 2019 alone. (Wyzowl, 2019) 83% of video marketers that have used YouTube said it had been successful for them. Here’s where social media usage statistics by age come in. Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers. Just want to point out here that if your brand’s target audience is not U.S.-based, Twitter might be a less saturated feed to advertise in. Let’s start with which platforms are most beloved by older adults. Probably a confluence of factors—cresting social saturation being one of them. Ready for tactics and tips? In December 2019 YouTube made a point of publicizing that their algorithm updates at the start of that year had resulted in a 70% drop in time spent watching harmful content. By David Tomas, on 09 May 2018. What did you think of these social media stats? 84% of CEOs and VPs say they use social media to help make purchasing decisions. Despite potential saturation, turbulent PR, and headwinds from global privacy regulation, the platform’s scale is still delivering results for B2C advertisers. In fact. Social networks earned an estimated $8.3 billion from advertising in 2015; $90bn was spent on social network advertising in 2019; 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago; Only 20 Fortune 500 companies actually engage with their customers … These benchmarks will be helpful whether you’re reviewing an individual ad’s performance or looking at your Facebook analytics as a whole. 67% of consumers consider video to be the most transparent type of social media posts. The ROI on social media ads is unbeatable For the most part, it’s more cost effective to advertise on social media platforms over other digital sites. If this number seems small compared to the other platforms, note that Twitter recently began measuring its user base differently (daily, not monthly; and only the monetizable ones) to give a clearer picture to advertisers. In this post, we hope you’ll find it all: both the necessary stats and facts to inform your social media decisions plus some social media … (Source: LinkedIn) 65% of B2B companies have used LinkedIn paid ads. 1 in 4 users are following brands from which they might make a … Social Media Statistics FAQ. While it generated, Marketers are spending more on social media advertising; with social media ad spend. As per the PwC’s Total Retail 2017 survey, around 60 percent of global buyers find Social media as the source of motivation that drives them to make a purchase. Instagram, by comparison, only drove 10.7% of traffic. Cookies According to Hootsuite’s Digital 2020 report, that’s 32% of the world’s population (over the age of 13). Taking a public stance can also have its own negative implications, because 55% of consumers say that they would boycott brands whose views don’t align with theirs. 300+ social media marketing statistics you shouldn't miss to create an actionable and result-oriented marketing strategy in 2021. Nearly 1 million people used mobile social media for the first time each day in 2018 (Source: We Are Social). Written byby According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. Do Not Sell My Personal Information. It’s just like my grandpa always said: organic reach is great, if you can get it. YouTube “Preferred Ads” only run on the top 5% of YouTube channels, so these are not your average stats.