Are you interested in testing our corporate solutions? They might approach communities of customers for new innovative ideas and actively involve them in developing new products based on principles of sharing, joining in and acting globally. In this context, social media (along with other technologies such as cloud computing, mobile access to the internet, and ‘big data’) enable business to grow and innovate. Facebook is the most popular social media platform. (July 21, 2020). Due to Covid-19, 43% of Internet users are spending longer on social media platforms. Most people like to use social media at least once a day. From 2017 to 2018, the average person increased usage by three minutes per day, while becoming a new user of 0.8 social media accounts. It is noticeable that 28 % of enterprises in the EU used only one of the four types of social media (Table 1). The percentages of EU businesses using blogs or microblogs were highest in Ireland (33 %) and United Kingdom (32 %), multimedia content-sharing websites were highest in Finland (41 %) and Malta (40 %). Roughly every 4 out of 5 people in Singapore use social media, leading to a total number of 4.6 million users with 4.2 million on mobile. This is an increase of 23 percentage points compared to 2013 (22%). The internet has 4.4 billion users; There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. As shown in Figure 5, in 2019, 45 % of EU enterprises used social media to develop the enterprise's image or market products. 2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. During the same period the use of multimedia content-sharing websites increased by 10 percentage points (from 11 % to 21 %) and of blogs or microblogs by 3 percentage points (from 10 % to 13 %, despite a slight decrease between 2017 and 2019 by 1 percentage point). On the contrary, less than 10 % of the EU businesses in Manufacturing, Transport and storage and Construction used enterprise blog or microblogs (Figure 4). Register in seconds and access exclusive features. Young people tend to use social media more frequently. Social network participation includes activities such as creating a user profile, posting messages or other contributions to social networks. Enterprises seek to enhance their internet presence by exploiting the possibilities that social media offer. Social Media Statistics. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Multimedia content-sharing websites were used by more than 4 out of 10 businesses in Information and communication and Accommodation, but by less than 1 out of 10 enterprises in Construction. Try the new automatic translation by clicking on the blue icon “Translate” up in the right corner of the article! At the same time 54 % of enterprises used social media to recruit employees. In 2019, three quarters of EU enterprises employing 250 or more people (75 %) had an account and used some kind of social networks. This professional networking site is the top social media platform for B2B social media marketing. ", We Are Social & Hootsuite & DataReportal, Active social media penetration in selected European countries in 2020 Statista, https://www.statista.com/statistics/295660/active-social-media-penetration-in-european-countries/ (last visited January 24, 2021), Active social media penetration in selected European countries in 2020, Daily internet usage in European countries 2017-2019, Share of households with broadband internet access in Latvia 2004-2018, Share of households with broadband internet access in Lithuania 2003-2018, Share of households with broadband internet access in Estonia 2004-2018, Frequency of internet use in Estonia 2017, Frequency of internet use in Lithuania 2018, Individuals who had ever used the internet in Latvia 2004-2020, by gender, Web browser market share in Latvia in 2019, Web browser market share in Lithuania in 2019, Trust in the internet in Europe 2019, by country, Online banking penetration in Estonia 2005-2018, Researching products online in Estonia 2007-2018, Online banking penetration in Latvia 2005-2018, Researching products online in Latvia 2007-2018, Active social media penetration in European countries 2020, Social network penetration in Estonia 2011-2018, Social network penetration in Latvia 2011-2018, Social network penetration in Lithuania 2011-2018, Share of companies using social networks in Europe by country 2019, Users of leading social network sites APAC 2013 by country or region, Duration of social network membership in China in 2010, by user group, China: frequency of social network usage in 2012, by user group, Usage duration of social networks in China per visit in 2010, by user group, Social network users in China 2010-2011, by activity level, Influence of advertising on social network platforms in China 2010, Social network users in metropolitan and rural areas in China 2010, Distribution of social network users in China 2014, by activity level, Awareness of advertising on social network sites in China 2010, Distribution of social network users in China in 2012, by income, Information shared by social network users in China 2011, Social network users in China in 2010, by employment, Friendship structure of social network users in China in 2010, Distribution of social network users in China in 2012, by level of education, Mobile users of social networks in China 2010, by education level, YouTube users: age distribution in Great Britain as of May 2013, Follower numbers of Pull & Bear on social networks 2019, Social network usage by frequency in the UK 2020, Social media platforms with highest user activity in Germany 2013, Manufacture of paints, varnishes and similar coatings revenue in Latvia 2010-2022, Beauty and personal care e-commerce in the United States, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, revenues amounting to 1.27 billion British pounds, , creating a gross profit of 506.54 million British pounds. Social media - statistics on the use by enterprises. Enterprises are broken down by size; small (10-49), medium (50-249) and large enterprises (250 or more persons employed). Percentages do vary widely from country to country, ranging from 33 % in Romania to 84 % in Malta. As shown in Figure 6, for 86 % of EU enterprises that used social media in 2019, the reason was image building or marketing products. Facebook: number of monthly active users worldwide 2008-2020, Instagram accounts with the most followers worldwide 2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Research expert covering media, advertising & the internet in the UK & Europe, Profit from additional features with an Employee Account. Generation Z Social Media Statistics 17. "Active social media penetration in selected European countries in 2020." In 2014-15, 52% of teens in the 13-17 age group used Instagram and 41% were on Snapchat. The "Digital Single Market" (DSM) for Europe is a prominent priority of the Commission. Online platforms - parts of which are the social media - play an increasingly central role in social and economic life and are an important part of a thriving internet-enabled economy. Statista. In contrast, 78 % of large enterprises used social media to recruit employees while only 50 % of small enterprises used them for this purpose. Approximately 223 million Americans use social media in 2019. ... Brazil, and South Africa than it is in mature markets like the USA, Canada, Australia, and Western Europe. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook According to the Global Digital Report 2019, there has been a 9% increase in global social media usage since January 2018 and the number of social media users worldwide in 2019 is 3.725 billion. Please authenticate by going to "My account" → "Administration". Social media usage statistics by country are telling of each country’s lifestyle and habits. A wiki is a website that in principle allows multiple users to create and collaboratively edit interlinked webpages using an internet browser. From that point of view it has been possible for customers to influence business decisions and assist companies in designing and marketing their products. Economic activities correspond to the classification NACE Revision 2. Social media are part of the digital technologies that enterprises exploit to increase their presence on the internet, improve marketing opportunities, communicate and interact with partners, customers and other organisations, and facilitate collaboration and knowledge-sharing within the enterprise. In the EU, between 2013 and 2019 the use of social networks increased most (by 23 percentage points). Profit from additional features by authenticating your Admin account. See their Social Media posts in Twitter. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media. Chart. Let’s say you are feeling pretty good about your current social … Social networks (51 %) were the most used form of social media in 2019; compared to 2013 their use increased by 23 percentage points. Then you can access your favorite statistics via the star in the header. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. For more than a decade, there has been a shift from the static webpages of the earlier websites towards web applications which draw on user data and relevant applications stored in the ‘cloud’. Social media statistics by FinancesOnline show that Millennials unsurprisingly are the most digitally connected, with 90.4% of the Millennial population in the US being active social media users, followed by 77.5% of Gen X-ers, and 48.2% of Baby Boomers. Total active social media users: 3.484 billion (We Are Social) Daily time spent: People spend 2 hours and 23 minutes daily on social media browsing and messaging (GlobalWebIndex).Additionally, 98.55% of people use at least four social media channels daily … Data presented in this article are based on the results of the 2019 Community survey on ‘ICT usage and e-commerce in enterprises’. LinkedIn has 260 million monthly active users; Age. In 2017, less than 2.5 billion people were on social media worldwide. So, which platforms do people like to go on? Mexico,Brazil, and China were found to be the most “social” countries, with a high rate of usage on a wide range of social media platforms. Social media refer to internet based applications such as, for instance, social networks, blogs, multimedia content-sharing sites and wikis. Users have been encouraged to subscribe to these services, to author, post and share user-generated content and to add links to other websites. Then you will be able to mark statistics as favourites and use personal statistics alerts. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media. Over 55% of social app users in China said that they are purchasing products through a social app. Internet usage in the European Union - 2006 According to the European Commission nearly half of the EU25 population use the web at least once a week. Every second, 11 people use social media for the first time. Enterprise blog or microblogs were popular types of social media among enterprises in the Information and communication sector (44 % of the enterprises). Among the Member States the highest increases were reported in Belgium (+ 39 percentage points), followed by Denmark (+ 37 percentage points) and Finland (+ 35 percentage points). The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. Adults who live in rural communities have historically been the least likely to use social media. Enterprises have not only progressively embraced this new generation of highly dynamic web applications, but have also adopted new behaviours. On the contrary, the percentages of EU businesses using wiki-based knowledge-sharing tools decreased slightly by 1 % (and has remained stable since 2015). The percentage of enterprises using social media to recruit employees tripled over the same period from 9 % in 2013 to 28 % in 2019. This feature is limited to our corporate solutions. Active social media penetration in selected European countries in 2020 [Graph]. "Active Social Media Penetration in Selected European Countries in 2020. The percentage of EU enterprises using social networks ranged from 83 % in Malta to 32 % in Romania (Table 1). In 2020, 67% of social media users of age group 18-24 use social media as a source of news. As millions of people go online for entertainment and more, total internet hits have surged by between 50% and 70%, with streaming also up more than 12%, according to preliminary statistics. 29. In, We Are Social, und Hootsuite, und DataReportal. Wiki-based communication platforms may be open to a global audience or may be restricted to a selected network or community of partners. And social media usage statistics by age are always changing. About 51% of the world’s population has a social media account. 2021 LinkedIn demographics data: Monthly active users. To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide. As concerns communication inside the enterprise, in 2019, 14 % of enterprises reported using social media to exchange views, opinions or knowledge within the enterprise. Businesses raise their internet profile by using social media. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Europe: number of internet users in selected countries 2020, Estonia: daily internet usage 2017, by age group, Latvia: daily internet usage 2017, by age group, Lithuania: daily internet usage 2017, by age group. Over 55% of social app users in China said that they are purchasing products through a social app. Social media are part of the digital technologies that enterprises exploit to increase their presence on the internet, improve marketing opportunities, communicate and interact with partners, customers and other organisations, and facilitate collaboration and knowledge-sharing within the enterprise. Social Media Usage by Community Type: More Than Half of Rural Residents Now Use Social Media. This represents an increase of five percentage points compared to 2013. We Are Social, Hootsuite, DataReportal. Social Media Statistics. You only have access to basic statistics. There are different purposes for which the enterprises are using social media. The United States currently has a total population of 327.9 million. Every day, the number of social media users increases. The statistical observation unit is the enterprise, as defined in Regulation 696/1993 of 15 March 1993. Multimedia content-sharing websites were used by almost half of the large enterprises (47 %) compared to one fifth of the small EU enterprises-businesses (19 %) (Figure 3). 3.48 Billion People Use Social Media. In a world where social media is everywhere we look, it’s hard to imagine a time where platforms like Facebook and Instagram didn’t exist. In principle, enterprises use social media for image building or for marketing purposes, for gaining insights from customers or communicating within or outside the enterprise or for recruiting. Social Media Users in … They may release photos and videos or share presentations and documents over the internet that may be linked to blogs and other social networking services or websites. Summary: Social Media Statistics. Facebook demographics. Please create an employee account to be able to mark statistics as favorites. In 2017, less than 2.5 billion people were on social media worldwide. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Figures have been collected from multiple reports. Blogs can be used either inside an enterprise or for communicating with outside parties such as customers, business partners or other organisations. Of the 1.7 million enterprises, approximately 83 % were enterprises with 10-49 persons employed (small), 14 % with 50-249 (medium) and 3 % with 250 or more (large). The highest percentage of EU businesses using wiki-based knowledge-sharing tools was registered in Austria (13 %) (Table 1). Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. There were also only small differences in the proportion of using social media to obtain customers’ opinions or questions (55 % of small firms, 60 % of large ones), to involve customers in product development (26 % and 34 %) and to collaborate with business partners (24 % and 35 %). Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. Internet Stats and Facebook Usage in Europe June 2019 Statistics. In particular, for 91 % of enterprises using social media in Retail trade and Accommodation, the reason was to develop the enterprise's image or market products. (billed annually). Among enterprises that used social media for the three customer-centric purposes (develop the enterprise’s image, obtain or respond to customers’ opinions or involve customers in product development), those in the Retail trade and in the Accommodation sectors used social media more than enterprises in other economic sectors. Summary: Social Media Statistics. Africans utilize social media for 3 hours and 10 minutes a day. Young people tend to use social media more frequently. The difference in the proportion of small and large enterprises using social media for purposes relating to the ‘outside world’ in 2019 was small. Between 2013 and 2019, the share of EU enterprises using social networks increased from 28 % to 51 % (Figure 1). Corporate solution including all features. Read the details here. Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Of that population, 230 million or 70% are active social media users. ... Three of the six largest ecommerce markets are in Western Europe. Every second, 11 people use social media for the first time. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. A majority (85%) of Americans between 13 and 17 say they have at least one social media account. Please contact us to get started with full access to dossiers, forecasts, studies and international data. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019. Accessed January 24, 2021. https://www.statista.com/statistics/295660/active-social-media-penetration-in-european-countries/. Social networks were more popular than other types of social media. Please do not hesitate to contact me. For 81 % of enterprises using social media in the Accommodation sector the purpose was to obtain customers’ opinions and answer their questions (Figure 7). Social Media Has Peaked. The average daily time spent on social media is over two hours. Some 51 % of enterprises in the EU used social networks empowering customers to connect by creating personal information profiles, to share experiences, to express opinions, to exchange information and, most importantly, to create communities of people with common interests around the enterprises’ product brands. The survey covered enterprises with at least 10 persons employed. We Are Social, and Hootsuite, and DataReportal. The top social media applications in Singapore are messaging and social networking. Social media's ever-growing presence can be seen across the world. To cut through the social noise, you need to be aware of all relevant social media statistics in the United States. Which consumer behavior trends on social media will continue after the pandemic and how can we prepare for any expected shifts? Absolunet 10 Ecommerce Trends in 2019 found that social buying is on the rise. Facebook usage among US teens has fallen from 71% in 2014 to 51% in 2018. New, Figures and insights about the advertising and media world, Industry Outlook There are approximately now 3.48 billion social media users … But which networks are they most likely to use on a daily basis? The wider EU policy interest is in spotting business opportunities for launching services based on key enabling technologies such as social media. People in Europe spend an average of 1 hour and 53 minutes on social media. By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9% 49.03% of the 7.77 billion people in the world use social media, of eligible audiences aged 13+, there is 63% are active users By contrast, almost half of small enterprises (48 %) employing 10 to 49 people used social networks. In 2019, 53 % of EU enterprises used at least one type of social media, with more than eight out of ten of these businesses (86 %) using social media to build their image and to market products. As of January 2020, Malta is the European nation with the highest active social media penetration. Microblogging is posting very short text messages, usually of a few hundred characters or less, and sharing hyperlinks to other websites, which usually contain longer text, videos or images. ... Three of the six largest ecommerce markets are in Western Europe. Social media has set the world on fire. Absolunet 10 Ecommerce Trends in 2019 found that social buying is on the rise. The use of blogs or microblogs and content-sharing websites was less popular among EU enterprises, at 13 % and 21 % respectively. The second main reason for using social media refers also to the 'outside world': 29 % of enterprises used social media to obtain or respond to customers' opinions, reviews or questions in 2019. On the other hand, Japanese netizens participate in social media the least often. 2020 Daily Social Media Usage. Social Media Digital Agency One of the UK's leading Digital Marketing agencies. EUROPE - Telecom Market, Population, Overview and Statistics See Telecom reports that provide statistics and analysis on the European Internet and Telecommunications markets. In addition, for 27 % of enterprises using social media the purpose was to involve customers in product development or innovation. General Social Media Usage Statistics. Facebook is the most popular social media platform. One generation may use social media entirely differently than the generation right after it! When asked about which social media platform they use most, Instagram topped the list, with 25 percent saying this is the one they use most often. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. In the EU, 56% of people aged 16-74 participated in social networks in 2018. (Children under 13 were not asked about social media accounts in this survey). Businesses raise their internet profile by using social media. Statistics were obtained from enterprise surveys conducted by National Statistical Authorities in 2019. Every day, the number of social media users increases. facts. In this article, enterprises using social media are defined as those that use the internet and have a user profile, an account or a user licence, depending on the requirements and type of social media concerned. Using social media for the purpose of recruiting employees was most common in the Information and communication sector (70 % of enterprises using social media). This page has been accessed 39,839 times. The sectors covered are manufacturing, electricity, gas and steam, water supply, construction, wholesale and retail trades, repair of motor vehicles and motorcycles, transportation and storage, accommodation and food service activities, information and communication, real estate, professional, scientific and technical activities, administrative and support activities and repair of computers and communication equipment. North Americans use social media for around 2 hours and 6 minutes daily. So that means that 57 percent of the world’s population is on the internet. Considering the economic activity, during 2019 the percentage of EU enterprises using social networks ranged from 82 % of enterprises in Accommodation and 77 % in Information and communication to 32% of the enterprises in the construction sector. These social media usage stats are taken from the first quarter of 2014 to the second quarter of 2020 and categorize users by region in millions: In the second quarter of 2020, there were about 90M Snapchat users in North America and 70M in Europe. The lowest increase was recorded in Bulgaria (+ 3 percentage points) (Figure 2). (2020). Population ( … and over 1 Mio. In a world where social media is everywhere we look, it’s hard to imagine a time where platforms like Facebook and Instagram didn’t exist. Growth remains a condition for business survival while innovation remains necessary for competitiveness (European Commission’s main innovation policies). Cyprus with an 83 percent penetration rate comes in second, followed by Iceland with 82 percent. Social Media Growth. Pew also covers the popularity of the social networks across Age, Gender, and education: A 2020 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. Some questions on social media have slightly changed over the years, in particular between 2013 and 2015, see: Model Questionnaire for the 2013 Community survey on ‘ICT usage and e-commerce in enterprises’, Model Questionnaire for the 2015 Community survey on ‘ICT usage and e-commerce in enterprises’. Furthermore, 55 % of enterprises reported using social media to obtain customer opinions or reviews, or to answer their questions, implying an effort to improve customer service. EU’s social network participation rate has steadily increased since the beginning of the data collection (38% in 2011). This is a … It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Check out the data below to see where all of those Snapchat users are hiding. Singapore Social Media Statistics. Last week we hosted Google+ Hangouts to discuss the state of social media in both Asia and Latin America.Now we're turning to Europe. We Are Social, & Hootsuite, & DataReportal. 2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. Individual country as well as global regional reports are available for purchasing. The least popular social media in 2019 were wiki-based knowledge-sharing tools used by 5 % of EU enterprises. Corporate blogs are websites that are updated frequently, up to several times a day, with posts that contain text, images, audio or videos. References to third-party brands, products and trademarks are for the sake of clarification and are not intended to promote the use of such products. Learn more about how Statista can support your business. As millions of people go online for entertainment and more, total internet hits have surged by between 50% and 70%, with streaming also up more than 12%, according to preliminary statistics. Multimedia content communities give enterprises the opportunity to share media content with potential or current customers, thus enhancing their marketing capacity. This article presents recent statistics on the use of social media by enterprises in the European Union (EU). Despite the rate of social media growth slowing down, social media use is still growing. These virtual interaction platforms have, in fact, been part of a paradigm shift in the way enterprises communicate with their customers. In particular, DSM strategy is built on three pillars: (1) better access for consumers and businesses to digital goods and services across Europe; (2) creating the right conditions and a level playing field for digital networks and innovative services to flourish; (3) maximising the growth potential of the digital economy. The four most widely known categories of social media are: (a) social networks such as Facebook, LinkedIn, Xing, and others; (b) corporate blogs or microblogs such as Twitter and others; (c) multimedia content-sharing websites such as YouTube, Instagram, Flickr, SlideShare, and others; and (d) wiki-based knowledge-sharing tools.